What I know.

It's important to...

Remember the basics.


A clear, directive strategy is essential. This applies to the entrepreneurs too. We tend to think "it's my project, I can do what I want." The beauty is sometimes this is true. 

Not when it comes to strategy. Without a clean strategy and the organizational tools to implement that strategy, things fall apart and goals are not realized.

Have clear communication goals.


If it's a website - where do you want people to go? What do you want people to do? Join? Become members? Donate, or purchase? How much, or how many?

These numbers have to be defined, in real terms. Then you can use your directive strategy to make it happen.

Be inspired.


Inspiration moves people to action.  No matter your mission, at the end of the day, this is what you're trying to achieve.